Trade marketing as a business positioning strategy

Article

Abstract: Trade marketing emerges as an essential strategy to integrate the areas of merchandising and sales,

Palabras claves:

Distribution channels, ECUADOR, Merchandising, positioning, TRADE MARKETING

Autores:

Dávila Narváez H., Humberto Coromoto Peña Rivas, José Adrián Valencia-Medranda, Palacios Bauz I.

Fuentes:

scopus