Mostrando 2 resultados de: 2
Subtipo de publicación
Article(2)
Publisher
Revista de Ciencias Sociales(2)
Área temáticas
Comercio(1)
Criminología(1)
Dirección general(1)
Economía laboral(1)
Publicidad y relaciones públicas(1)
Año de Publicación
2019(2)
Origen
scopus(2)
Trade marketing as a business positioning strategy
ArticleAbstract: Trade marketing emerges as an essential strategy to integrate the areas of merchandising and sales,Palabras claves:Distribution channels, ECUADOR, Merchandising, positioning, TRADE MARKETINGAutores:Dávila Narváez H., Humberto Coromoto Peña Rivas, José Adrián Valencia-Medranda, Palacios Bauz I.Fuentes:scopusSocial security and pension system in Ecuador: Achievements and challenges
ArticleAbstract: In the last decade, in Ecuador the government has done efforts in order to build and consolidate anPalabras claves:coverage, ECUADOR, Gross domestic product, Pension system, Social SecurityAutores:José Adrián Valencia-Medranda, Linda Amarilis Nuñez-Guale, Luis Octavio Señalín Morales, Virgilio Salcedo MuñozFuentes:scopus