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Advances in Intelligent Systems and Computing(1)
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scopus(5)
Bibliometrics and Science Mapping of Digital Marketing
Conference ObjectAbstract: This research paper focuses on marketing areas and specifically in the field of digital marketing. MPalabras claves:bibliometric, digital marketing, influencers, science mappingAutores:Homero Rodríguez-Insuasti, Marcelo Leon, Nestor Montalvan-Burbano, Vitor J.A.Fuentes:scopusCreative Economy: A Worldwide Research in Business, Management and Accounting
ArticleAbstract: Due to its adaptability in being relevant to the economies of different countries, industries, and rPalabras claves:Bibliometric Analysis, Co-occurrence, creative industry, knowledge-driven industry, Sustainable DevelopmentAutores:Homero Rodríguez-Insuasti, Katherine Parrales-Guerrero, Marcela Yonfá-Medranda, Nestor Montalvan-Burbano, Suárez-Rodríguez O.Fuentes:scopusNutritional traffic light and self-regulatory consumption: the role of emotions
ArticleAbstract: Purpose: The purpose of this paper is to analyse how the nutritional traffic light can reduce consumPalabras claves:Fear, guilt, income, Nutritional traffic light, purchase intentionAutores:Homero Rodríguez-Insuasti, Martí-Parreño J., Sánchez-García I., Sánchez-Mena A.Fuentes:scopusInfluence of social networks from cellphones to choose restaurants, Salinas – 2016
Conference ObjectAbstract: Inclusion of technology as part of business strategies has made consumers have other tools that helpPalabras claves:Consumer marketing, Consumer research, SOCIAL NETWORKSAutores:Homero Rodríguez-Insuasti, Jeyco Macías, Nestor Montalvan-Burbano, René Faruk Garzozi-PincayFuentes:scopusMapping the Research in Orange Economy: A Bibliometric Analysis
Conference ObjectAbstract: Currently, people and companies face creative and innovation challenges, so they must be constantlyPalabras claves:Creative economy, creative industry, creativity, innovation, Orange economyAutores:Homero Rodríguez-Insuasti, Katherine Parrales-Guerrero, Marcelo Leon, Nestor Montalvan-BurbanoFuentes:scopus