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Advances in Intelligent Systems and Computing(1)
British Food Journal(1)
Lecture Notes in Networks and Systems(1)
Smart Innovation, Systems and Technologies(1)
Sustainability (Switzerland)(1)
Bibliometrics and Science Mapping of Digital Marketing
Conference ObjectAbstract: This research paper focuses on marketing areas and specifically in the field of digital marketing. MPalabras claves:bibliometric, digital marketing, influencers, science mappingAutores:Homero Rodríguez-Insuasti, Marcelo Leon, Nestor Montalvan-Burbano, Vitor J.A.Fuentes:scopusNutritional traffic light and self-regulatory consumption: the role of emotions
ArticleAbstract: Purpose: The purpose of this paper is to analyse how the nutritional traffic light can reduce consumPalabras claves:Fear, guilt, income, Nutritional traffic light, purchase intentionAutores:Homero Rodríguez-Insuasti, Martí-Parreño J., Sánchez-García I., Sánchez-Mena A.Fuentes:scopusInfluence of social networks from cellphones to choose restaurants, Salinas – 2016
Conference ObjectAbstract: Inclusion of technology as part of business strategies has made consumers have other tools that helpPalabras claves:Consumer marketing, Consumer research, SOCIAL NETWORKSAutores:Homero Rodríguez-Insuasti, Jeyco Macías, Nestor Montalvan-Burbano, René Faruk Garzozi-PincayFuentes:scopusCreative Economy: A Worldwide Research in Business, Management and Accounting
ArticleAbstract: Due to its adaptability in being relevant to the economies of different countries, industries, and rPalabras claves:Bibliometric Analysis, Co-occurrence, creative industry, knowledge-driven industry, Sustainable DevelopmentAutores:Homero Rodríguez-Insuasti, Katherine Parrales Guerrero, Marcela Yonfá-Medranda, Nestor Montalvan-Burbano, Suárez-Rodríguez O.Fuentes:scopusMapping the Research in Orange Economy: A Bibliometric Analysis
Conference ObjectAbstract: Currently, people and companies face creative and innovation challenges, so they must be constantlyPalabras claves:Creative economy, creative industry, creativity, innovation, Orange economyAutores:Homero Rodríguez-Insuasti, Katherine Parrales Guerrero, Marcelo Leon, Nestor Montalvan-BurbanoFuentes:scopus