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Subtipo de publicación
Article(2)
Publisher
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao(1)
Revista de Ciencias Sociales(1)
Año de Publicación
2019(2)
Origen
scopus(2)
Benefits of the use of electronic money in the level of sales of pyMES
ArticleAbstract: Globalization in the environment of public and private companies has led to the search for customerPalabras claves:E-money, globalization, Index terms, MARKETS, smesAutores:Arturo Benavides Rodríguez, Humberto Coromoto Peña Rivas, Isauro Honorio Domo Mendoza, Jairo Cedeño Pinoargote, Justa Antonia Peña RivasFuentes:scopusTrade marketing as a business positioning strategy
ArticleAbstract: Trade marketing emerges as an essential strategy to integrate the areas of merchandising and sales,Palabras claves:Distribution channels, ECUADOR, Merchandising, positioning, TRADE MARKETINGAutores:Dávila Narváez H., Humberto Coromoto Peña Rivas, José Adrián Valencia-Medranda, Palacios Bauz I.Fuentes:scopus