Mostrando 10 resultados de: 27
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RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao(6)
Advances in Intelligent Systems and Computing(4)
Iberian Conference on Information Systems and Technologies, CISTI(4)
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)(2)
Lecture Notes in Networks and Systems(2)
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Ciencias de la computación(5)
Programación informática, programas, datos, seguridad(5)
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ChatBots and Business Strategy
Conference ObjectAbstract: New technologies emerge every day, and existing ones are improving. Due to this improvement, chatbotPalabras claves:Artificial Intelligence, business strategy, ChatBot, Machine learning, Natural Language processing, Neural networksAutores:Maria Fernanda Augusto, Teresa GuardaFuentes:googlescopusCompetitive advantage in e-commerce: The case of database marketing
Conference ObjectAbstract: In the contemporary competitive environment, the way that organizations generate, manipulate, selectPalabras claves:competitive advantage, Database marketing, E-CommerceAutores:Maria Fernanda Augusto, Silva C., Teresa GuardaFuentes:googlescopusComputer security for small and medium-sized enterprises of the province of Santa Elena
ArticleAbstract: Currently the accelerated growth of the internet, small and large companies (SMEs) is evident. TherePalabras claves:Distrust, information security, Information. ISO 27000, Insecurity, people, smes, Threats, vulnerabilitiesAutores:Carlos Muñoz, Julio Reyes, Teresa GuardaFuentes:scopusBusiness Intelligence Analytics Tools
Conference ObjectAbstract: Information is one of the most important assets for organizations. In the current scenario of a stagPalabras claves:Analytics tools, BI tools, Business intelligence, competitive advantageAutores:Ana Carvaca, Helen Tomalá, Mitzi Saquicela, Ronald Gozabay, Teresa GuardaFuentes:scopusBusiness intelligence pervasive systems: BIPS model
Conference ObjectAbstract: Globalization, stalled economy, saturated markets, fierce competition, technological innovation, intPalabras claves:BIPS model, business intelligence systems, Pervasive business intelligenceAutores:Eduardo Pomboza, Jorge Alvarez, Marcelo Leon, Maria Fernanda Augusto, Marjorie Pesantes, Óscar Barrionuevo, Teresa GuardaFuentes:scopusBusiness to consumer (B2c): Factors preventing online purchase by students of higher education in portugal
ArticleAbstract: Information and communication technologies have transformed the way of doing business. The developmePalabras claves:B2C, barriers, Consumer behaviour, E-Commerce, Information Technologies, Online shoppingAutores:Fernandes A.J.G., Lopes I.M., Ribeiro M.I.B., Teresa GuardaFuentes:scopusA framework for pervasive marketing intelligence
ArticleAbstract: Currently, the complexity of the business environment requires companies to be agile and proactive,Palabras claves:Business intelligence, Marketing intelligence, Pervasive business intelligence, Pervasive marketing intelligenceAutores:Filipe Jorge Mota Pinto, Teresa GuardaFuentes:scopusData pre-processing issues: A case study for database marketing
Conference ObjectAbstract: An effective marketing database as part of CRM system will enable us to analyze the data, to find ouPalabras claves:Customer relationship management, Data Mining, Database marketing, Knowledge discovery from databasesAutores:Filipe Jorge Mota Pinto, Teresa GuardaFuentes:googlescopusDatabase marketing tools for SMEs: The case of RFM model
Conference ObjectAbstract: Small and medium-sized enterprises (SMEs) are the engines of global economic growth. In the today coPalabras claves:Database marketing, RFM model, smes, Ve advantageAutores:Costa A., Lourenço J., Maria Fernanda Augusto, Silva C., Sousa A., Teresa GuardaFuentes:googlescopusApplication of machine learning as a solution in business systems
ArticleAbstract: Economic development has been driven by great technological innovations, companies try to take advanPalabras claves:Artificial Intelligence, Business intelligence, Machine learningAutores:Daniel I. Quirumbay, George Ramírez, Geovanny Méndez, Jaime Orozco, Kevin Gómez, Marjorie Coronel, Mervy Magallan, Teresa GuardaFuentes:scopus