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Communication and Marketing in Ecuadorian Universities
Conference ObjectAbstract: The corporate image is the mental image that individuals have of organizations, and which is construPalabras claves:Academic products, corporate image, University marketingAutores:Arturo Clery, Francisco Jorge Morán, Francisco Lenín Morán, Francisco Moran Peña, Karlita Thayz Rodriguez Guale, Lilian Molina Benavides, Milton GonzálezFuentes:googlescopusCommunication as a Democratic Strategy in the Republic of Ecuador
Conference ObjectAbstract: Communication is a determining element in the development of any democracy, since it allows politicaPalabras claves:Citizens, COMMUNICATION, democracyAutores:Ana Tapia, Arturo Clery, Gabriel Arroba, Karla Ortíz, Karlita Thayz Rodriguez Guale, Lilian Molina Benavides, Lilibeth Orrala, Shirley HuertaFuentes:googlescopusEcology of learning in higher education. A look from the immersion of technologies
Conference ObjectAbstract: The theme of this study is associated with the problem of the traditional acquisition of learning byPalabras claves:higher education, Immersion of Digital Technologies, Learning Ecologies, Metamorphosis of LearningAutores:Arturo Clery, Camilo Coronel-Escobar, Gonzalo Vera, Jaime Espinosa-Izquierdo, John Fernando Granados-Romero, Josué Clery, Karlita Thayz Rodriguez Guale, Lilian Molina Benavides, Martha Suntaxi-Andrade, Roberto Palacios-QuintoFuentes:googlescopusHuman Factors in Ecuadorian Institutions of Higher Education and Their Control Agencies
Conference ObjectAbstract: Universities must take advantage of their status as generators of scientific knowledge and resort toPalabras claves:Control agencies, higher education, human factorsAutores:Ana Tapia, Andrés Padilla, Arturo Clery, Félix Tigrero, Karlita Thayz Rodriguez Guale, Maritza Pérez, Muirragui-Irrazabal V., Soraya Linzán, Susana MolinaFuentes:googlescopusSpread of Fake News About Covid: The Ecuadorian Case
Conference ObjectAbstract: The appearance of fake news in Ecuador, during the period of confinement generated by the pandemic rPalabras claves:COMMUNICATION, democracy, fake newsAutores:Arturo Clery, Ericka Figueroa-Martínez, Gabriel Arroba, Karlita Thayz Rodriguez Guale, Lilian Molina Benavides, Lilibeth Orrala, Tigua-Moreira S., Xavier Viteri-GuevaraFuentes:googlescopus