Mostrando 10 resultados de: 32
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Advances in Intelligent Systems and Computing(7)
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ChatBots and Business Strategy
Conference ObjectAbstract: New technologies emerge every day, and existing ones are improving. Due to this improvement, chatbotPalabras claves:Artificial Intelligence, business strategy, ChatBot, Machine learning, Natural Language processing, Neural networksAutores:Maria Fernanda Augusto, Teresa GuardaFuentes:googlescopusCompetitive advantage in e-commerce: The case of database marketing
Conference ObjectAbstract: In the contemporary competitive environment, the way that organizations generate, manipulate, selectPalabras claves:competitive advantage, Database marketing, E-CommerceAutores:Maria Fernanda Augusto, Silva C., Teresa GuardaFuentes:googlescopusBusiness intelligence pervasive systems: BIPS model
Conference ObjectAbstract: Globalization, stalled economy, saturated markets, fierce competition, technological innovation, intPalabras claves:BIPS model, business intelligence systems, Pervasive business intelligenceAutores:Eduardo Pomboza, Jorge Alvarez, Marcelo Leon, Maria Fernanda Augusto, Marjorie Pesantes, Óscar Barrionuevo, Teresa GuardaFuentes:scopusCrowd sensing and delay tolerant networks to support decision making at the routing level
Conference ObjectAbstract: Sensing combines the ubiquity of smartphones and different types of sensors to collect data from difPalabras claves:Crowd Sensing, Delay Tolerant Networks, sensing, WSNAutores:José María Díaz-Nafría, Maria Fernanda Augusto, Teresa GuardaFuentes:scopusDatabase marketing tools for SMEs: The case of RFM model
Conference ObjectAbstract: Small and medium-sized enterprises (SMEs) are the engines of global economic growth. In the today coPalabras claves:Database marketing, RFM model, smes, Ve advantageAutores:Costa A., Lourenço J., Maria Fernanda Augusto, Silva C., Sousa A., Teresa GuardaFuentes:googlescopusGeographic market intelligence as a competitive advantage
Conference ObjectAbstract: Advances in information and communication technologies are providing more and more alternative waysPalabras claves:competitive advantage, crowdsourcing, Geographic information systems, GEOMARKETING, Spatial Data WarehousesAutores:Lopes I.M., Maria Fernanda Augusto, Teresa GuardaFuentes:googlescopusGeographic marketing intelligence: GMI model
Conference ObjectAbstract: Nowadays, an organization to maintain and/or adjust competitive advantage over its competitors needsPalabras claves:Geocodification, Geographic information systems, Market Intelligence, Spatial Data WarehouseAutores:Maria Fernanda Augusto, Teresa GuardaFuentes:googlescopusGlossalab.Edu project: Integrating and co-creating learning through interdisciplinary glossaries
ArticleAbstract: The glossaLAB.edu project aimed at the development, in educational contexts, of tools for conceptualPalabras claves:Information studies, Interdisciplinarity, knowledge integration, Systems scienceAutores:Carolina Lituma, Daniel I. Quirumbay, Díez-Gutiérrez E.J., Iván A. Coronel, José María Díaz-Nafría, Maria Fernanda Augusto, Teresa GuardaFuentes:scopusParticipative Sensing Challenges
Book PartAbstract: Mobile technologies have undergone a great evolution in a short space of time. This rapid evolutionPalabras claves:Decision-making processes, ENVIRONMENTAL MANAGEMENT, Healthcare participative sensing, IOT, Mobile Health, Mobile security and privacy, Mobile technologies, Participative sensing, Participative sensing networks, Participative sensing systems, Phishing, QRishing, remote sensing, sensors, Smart cities, Smart city participative sensing, Smart healthcare, Smart infrastructures, Smart services, Smart surveillance, Smart transportation, SMiShing, urban sensing, VishingAutores:Lopes I.M., Luis Miguel Mazón, Maria Fernanda Augusto, Teresa GuardaFuentes:scopusParticipative sensing in noise mapping: An environmental management system model for the Province of Santa Elena
Conference ObjectAbstract: Noise pollution is a common problem in urban environments. Although the authorities in some cities hPalabras claves:Environment mapping, NOISE POLLUTION, Participative sensing networksAutores:Jaime Orozco, Johnny Chavarría, Marcelo Leon, Maria Fernanda Augusto, Teresa Guarda, Vaca H.P., Walter OrozcoFuentes:scopus