Mostrando 3 resultados de: 3
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Subtipo de publicación
Conference Object(3)
Publisher
Iberian Conference on Information Systems and Technologies, CISTI(2)
Advances in Intelligent Systems and Computing(1)
Área temáticas
Dirección general(3)
Marketing knowledge management model
Conference ObjectAbstract: Database marketing (DBM) refers to the use of information databases to support marketing activitiesPalabras claves:Business intelligence, Data Mining, Database marketing, Knowledge discovery from databasesAutores:Jacqueline Bacilio, Marcelo Leon, Maria Fernanda Augusto, Teresa Guarda, Vaca H.P., Walter Orozco, Washington Torres, Washington Torres G.Fuentes:googlescopusPervasive business intelligence as a competitive advantage
Conference ObjectAbstract: Today the strategic significance of information is fundamental to any organization. With the intensiPalabras claves:Business intelligence, business intelligence systems, competitive advantage, Data Mining, Pervasive systems, Process miningAutores:Filipe Jorge Mota Pinto, Geovanni Ninahualpa Quiña, Iván Fernando Palacios-Orejuela, Juan Pablo Cordova, Maria Fernanda Augusto, Teresa GuardaFuentes:scopusProcess mining: A framework proposal for pervasive business intelligence
Conference ObjectAbstract: In recent years, global growth slowed, the markets have matured and become more competitive. The impPalabras claves:Business intelligence, competitive advantage, Pervsive Business Intelligence, Process miningAutores:Filipe Jorge Mota Pinto, Maria Fernanda Augusto, Santos M.F., Silva C., Teresa GuardaFuentes:scopus