Mostrando 5 resultados de: 5
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Decision Trees for the Analysis of Digital Marketing in the Tourism Industry: Tungurahua Case Study
Conference ObjectAbstract: The goal of this research was based on identifying the trend in digital resources for the developmenPalabras claves:covid-19, Data Analysis, Decision Trees, digital marketing, TOURISM, Tourism industryAutores:Leonardo Ballesteros-López, María Cristina Páez Quinde, Sonia Armas-Arias, Sonia De Los Angeles López-PérezFuentes:googlescopusArtificial Intelligence and Replacement of Human Talent: Case Study of Higher Education in Times of Pandemic
Conference ObjectAbstract: The use of technology has invaded unprecedented professional areas that we could never have imaginedPalabras claves:Artificial Intelligence, Data Mining, Decision Trees, human talent management, industry 4.0Autores:César A. Guerrero-Velástegui, César Andrés Guerrero Velasteguí, Leonardo Ballesteros-López, Santiago Peñaherrera-Zambrano, Sonia De Los Angeles López-PérezFuentes:googlescopusExploration Metrics Based on Scientific Mapping in the Use of Social Networks and Politics 2.0
Conference ObjectAbstract: The data exploration metrics through scientific mapping aim to find out the level of interest in socPalabras claves:Exploration metrics, Politics 2.0, Scientific mapping, scientometrics, SOCIAL NETWORKSAutores:Alexandra López-Paredes, Carlos Mejía-Vayas, Leonardo Ballesteros-López, María Cristina Páez QuindeFuentes:scopusLogistic Regression Model and Decision Trees to Analyze Changes in Tourist Behavior: Tungurahua Case Study
Conference ObjectAbstract: This research was designed to identify the factors that influence the behavior changes of tourists vPalabras claves:Behavior changes, CHAID, covid-19, decision tree, Regression model, TOURISMAutores:Angélica González-Sánchez, Johanna Monge-Martínez, Leonardo Ballesteros-López, Sonia Armas-AriasFuentes:scopusWeb 2.0 Digital Marketing Tools in the Ecuadorian Tourism Sector Against of the COVID-19 Pandemic
Conference ObjectAbstract: The objective of this research was based on analyzing the behavior of the Ecuadorian tourist specifiPalabras claves:covid-19, digital marketing, ict, TOURISM, Tourism industryAutores:Leonardo Ballesteros-López, Santiago Peñaherrera-Zambrano, Sonia Armas-Arias, Sonia De Los Angeles López-PérezFuentes:scopus