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Digital Media Ecosystem: A Core Component Analysis According to Expert Judgment
Conference ObjectAbstract: Digital marketing plays an important role in implementing the marketing strategies of organizations.Palabras claves:digital marketing, INBOUND MARKETING, Social media analytics, SOCIAL MEDIA MARKETINGAutores:Gabriel Saltos-Cruz, José Herrera-Herrera, Naranjo-Holguín F., Santiago Peñaherrera-Zambrano, Wilson Araque-JaramilloFuentes:googlescopusArtificial Intelligence and Replacement of Human Talent: Case Study of Higher Education in Times of Pandemic
Conference ObjectAbstract: The use of technology has invaded unprecedented professional areas that we could never have imaginedPalabras claves:Artificial Intelligence, Data Mining, Decision Trees, human talent management, industry 4.0Autores:César A. Guerrero-Velástegui, César Andrés Guerrero Velasteguí, Leonardo Ballesteros-López, Santiago Peñaherrera-Zambrano, Sonia De Los Angeles López-PérezFuentes:googlescopusWeb 2.0 Digital Marketing Tools in the Ecuadorian Tourism Sector Against of the COVID-19 Pandemic
Conference ObjectAbstract: The objective of this research was based on analyzing the behavior of the Ecuadorian tourist specifiPalabras claves:covid-19, digital marketing, ict, TOURISM, Tourism industryAutores:Leonardo Ballesteros-López, Santiago Peñaherrera-Zambrano, Sonia Armas-Arias, Sonia De Los Angeles López-PérezFuentes:scopus