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La mejora de los emprendimientos de la economía simple en la parroquia Luz de América
ArticleAbstract: En este trabajo se presenta una reflexión sobre el tema del emprendedurismo, definiendo qué es y quéPalabras claves:Autores:Alexander Sánchez-Rodríguez, EMAIDA DOLORES TAPIA AGUALSACA, Gelmar García-Vidal, Rodobaldo Martínez-VivarFuentes:rraaeComportamiento de clientes y vendedores en mercados informales. Caso de estudio en Santo Domingo, Ecuador
OtherAbstract: Los mercados informales, aunque no son ampliamente aceptados, contribuyen a la generación de empleoPalabras claves:Autores:Gelmar García-Vidal, Rodobaldo Martínez-VivarFuentes:googleBehavior of customers and traders in informal markets. Case study in Santo Domingo, Ecuador
OtherAbstract: Los mercados informales, aunque no son ampliamente aceptados, contribuyen a la generación de empleoPalabras claves:Autores:Gelmar García-Vidal, Rodobaldo Martínez-VivarFuentes:googleAnaliza učinkovitosti oglašivačkih poruka. Usporedba po mediju, tipologiji i rasporedu oglasa
OtherAbstract: Svrha–Cilj je istraživanja procijeniti kako se učinkovitost oglasa može razlikovati ovisno o trima kPalabras claves:Autores:Gelmar García-Vidal, Rodobaldo Martínez-VivarFuentes:googleAnalysis of Product Mix, Capacity Release and Utilities
OtherAbstract: The objective of the article is to present the design and application of a technique based on the CoPalabras claves:Autores:Gelmar García-Vidal, Rodobaldo Martínez-VivarFuentes:googleAnalysis of the effectiveness of advertising messages. Comparison by media, typology, mi-and schedule of advertisements
ArticleAbstract: Purpose-This research aims to evaluate how the effectiveness of advertisements can vary according toPalabras claves:Advertisement, Advertising media, Advertising messagesAutores:Alexander Sánchez-Rodríguez, Carlos Ronquillo-Bolaños, Gelmar García-Vidal, Margarita De-Miguel-Guzmán, Reyner Pérez-Campdesuñer, Rodobaldo Martínez-VivarFuentes:scopusAnalysis of the interrelationships between KPIs in a small business through temporal causal models
ArticleAbstract: This paper provides an analysis of performance measurement system in small enterprises and the imporPalabras claves:causality, Key performance indicators, KPIs, Performance measurement, Small business, Temporal causal modelAutores:Alexander Sánchez-Rodríguez, Gelmar García-Vidal, Reyner Pérez-Campdesuñer, Rodobaldo Martínez-VivarFuentes:googlescopusContingency theory to study leadership styles of small businesses owner-managers at Santo Domingo, Ecuador
ArticleAbstract: The study provides a discussion about the leadership style of small businesses owner-managers at SanPalabras claves:ECUADOR, Leadership contingency theory, Leadership styles, Owner-managers, small businessesAutores:Alexander Sánchez-Rodríguez, Gelmar García-Vidal, Reyner Pérez-Campdesuñer, Rodobaldo Martínez-VivarFuentes:googlescopusContribution to the logistic evaluation system in the transportation process in santo domingo, Ecuador
ArticleAbstract: Purpose: The objective of the present research is to design and apply a methodology to evaluate thePalabras claves:Evaluation methodology, Logistic system, Transportation processAutores:Alexander Sánchez-Rodríguez, Gelmar García-Vidal, Reyner Pérez-Campdesuñer, Rodobaldo Martínez-VivarFuentes:googlescopusApplication of a methodology based on the theory of constraints in the sector of tourism services
ArticleAbstract: Purpose: The objective of the research was aimed at achieving the implementation of the theory of coPalabras claves:Hospitality organizations, Logistics decisions, Processes management, supply chain, Theory of constraintsAutores:Alexander Sánchez-Rodríguez, Gelmar García-Vidal, Pérez-Pravia M., Reyner Pérez-Campdesuñer, Rodobaldo Martínez-VivarFuentes:googlescopus