Linking Dark Chocolate Product Attributes, Consumer Preferences, and Consumer Utility: Impact of Quality Labels, Cocoa Content, Chocolate Origin, and Price

Article

Abstract: This study was conducted in Ecuador and Spain to identify consumers’ preferences regarding several p

Palabras claves:

Cocoa/chocolate, consumer preferences, consumer utility, discrete choice, product attributes

Autores:

Cantos-Zambrano E.G., Irinuska Ureta, Maza M.T., Uldemolins P., Wilmer S. Sepúlveda

Fuentes:

scopus