Mostrando 7 resultados de: 7
Publisher
Iberian Conference on Information Systems and Technologies, CISTI(2)
Advances in Intelligent Systems and Computing(1)
IFAC-PapersOnLine(1)
International Journal of Emerging Markets(1)
Revista Venezolana de Gerencia(1)
Área temáticas
Interacción social(4)
Dirección general(3)
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Publicidad y relaciones públicas(2)
Ciencias de la computación(1)
Conceptual and exploratory approach to the role of trust for an efficient publicity: A neuromarketing perspective
Conference ObjectAbstract: An efficient advertisement gets the expected behavioral reaction of its target audience towards thePalabras claves:Neuromarketing, content, attention, emotion and consummer behavior, Publicity efficiency, trustAutores:Juanatey-Boga S., Raquel Tinoco-Egas, Valentín Alejandro Martínez FernándezFuentes:scopusNeuromarketing: Theoretical considerations and measurement tools
ArticleAbstract: Neuromarketing as an emerging field of research combines tools derived from neuroscience and the corPalabras claves:Application tools, Neuromarketing, NeuroscienceAutores:Juanatey-Boga S., Raquel Tinoco-Egas, Valentín Alejandro Martínez FernándezFuentes:scopusPatronage and sponsorship in the online communication management of Ecuadorian companies for improving visibility in digital social media
Book PartAbstract: The advertising channel through the social media shows a lack of efficiency due to the so called “saPalabras claves:Action communication, Corporate social responsibility, Patronage, SponsorshipAutores:J. Paladines Benitez, Jhoana Elizabeth Paladines-Benítez, M. Costa Ruiz, Mónica-Patricia Costa-Ruiz, Raquel Tinoco-Egas, V. Armijos Buitron, Verónica-Alexandra Armijos-BuitrónFuentes:googlerraaescopusStarting-up within digital social media: An experimental approach in a developing country
Conference ObjectAbstract: This descriptive research used digital social media to boost entrepreneurship and e-Business among uPalabras claves:Business, digital immigrants, digital natives, Social mediaAutores:Juanatey-Boga S., Raquel Tinoco-EgasFuentes:googlescopusStrategies and competitiveness for emerging countries: A comparative study among three South-American countries
ArticleAbstract: Purpose: The purpose of this paper is to assess the strategies for improving the competitiveness ofPalabras claves:COMPETITIVENESS, Emerging economies, International strategy, Latin America, PLS-SEMAutores:Castro-Gonzales S.J., Espina M.I., Raquel Tinoco-EgasFuentes:googlescopusThe generation of emotions for brand purchase intention
ArticleAbstract: Humor as a resource of emotional persuasion, can create harmony and connection between the message oPalabras claves:Attitude towards the brand, Emotions in advertising, MEMORY, Neuromarketing, Purchase intentAutores:Juanatey-Boga S., Raquel Tinoco-Egas, Valentín Alejandro Martínez FernándezFuentes:scopusSSVEP-EEG signal classification based on emotiv EPOC BCI and raspberry pi
Conference ObjectAbstract: This work presents the experimental design for recording Electroencephalography (EEG) signals in 20Palabras claves:Brain computer interface, classification, Data acquisition, Machine learning, SSVEP-EEG, XGBoostAutores:Enrique Pelaez, Félix Rosales-Uribe, Francis R. Loayza, Hector Trivino-Gonzalez, Jamil Torres-Brunes, Karla Avilés-Mendoza, Raquel Tinoco-Egas, Ricardo Alfredo Cajo Diaz, Victor Asanza ArmijosFuentes:scopus