Mostrando 2 resultados de: 2
Filtros aplicados
Subtipo de publicación
Article(2)
Área temáticas
Dirección general(2)
Interacción social(2)
Métodos informáticos especiales(1)
Publicidad y relaciones públicas(1)
Origen
scopus(2)
Neuromarketing: Theoretical considerations and measurement tools
ArticleAbstract: Neuromarketing as an emerging field of research combines tools derived from neuroscience and the corPalabras claves:Application tools, Neuromarketing, NeuroscienceAutores:Juanatey-Boga S., Raquel Tinoco-Egas, Valentín Alejandro Martínez FernándezFuentes:scopusThe generation of emotions for brand purchase intention
ArticleAbstract: Humor as a resource of emotional persuasion, can create harmony and connection between the message oPalabras claves:Attitude towards the brand, Emotions in advertising, MEMORY, Neuromarketing, Purchase intentAutores:Juanatey-Boga S., Raquel Tinoco-Egas, Valentín Alejandro Martínez FernándezFuentes:scopus