Mostrando 7 resultados de: 7
Publisher
Iberian Conference on Information Systems and Technologies, CISTI(2)
Advances in Intelligent Systems and Computing(1)
IFAC-PapersOnLine(1)
International Journal of Emerging Markets(1)
Revista Venezolana de Gerencia(1)
Área temáticas
Interacción social(4)
Dirección general(3)
Producción(2)
Publicidad y relaciones públicas(2)
Ciencias de la computación(1)
Área de conocimiento
Marketing(3)
Ciencias de la computación(1)
Comportamiento del consumidor(1)
Comunicación(1)
Desarrollo económico(1)
Conceptual and exploratory approach to the role of trust for an efficient publicity: A neuromarketing perspective
Conference ObjectAbstract: An efficient advertisement gets the expected behavioral reaction of its target audience towards thePalabras claves:Neuromarketing, content, attention, emotion and consummer behavior, Publicity efficiency, trustAutores:Juanatey-Boga S., Raquel Tinoco-Egas, Valentín Alejandro Martínez FernándezFuentes:scopusSSVEP-EEG signal classification based on emotiv EPOC BCI and raspberry pi
Conference ObjectAbstract: This work presents the experimental design for recording Electroencephalography (EEG) signals in 20Palabras claves:Brain computer interface, classification, Data acquisition, Machine learning, SSVEP-EEG, XGBoostAutores:, Enrique Pelaez, Félix Rosales-Uribe, Francis R. Loayza, Hector Trivino-Gonzalez, Jamil Torres-Brunes, Karla Avilés-Mendoza, Raquel Tinoco-Egas, Victor Asanza ArmijosFuentes:scopusPatronage and sponsorship in the online communication management of Ecuadorian companies for improving visibility in digital social media
Book PartAbstract: The advertising channel through the social media shows a lack of efficiency due to the so called “saPalabras claves:Action communication, Corporate social responsibility, Patronage, SponsorshipAutores:J. Paladines Benitez, Jhoana Elizabeth Paladines-Benítez, M. Costa Ruiz, Mónica-Patricia Costa-Ruiz, Raquel Tinoco-Egas, V. Armijos Buitron, Verónica-Alexandra Armijos-BuitrónFuentes:googlerraaescopusNeuromarketing: Theoretical considerations and measurement tools
ArticleAbstract: Neuromarketing as an emerging field of research combines tools derived from neuroscience and the corPalabras claves:Application tools, Neuromarketing, NeuroscienceAutores:Juanatey-Boga S., Raquel Tinoco-Egas, Valentín Alejandro Martínez FernándezFuentes:scopusStarting-up within digital social media: An experimental approach in a developing country
Conference ObjectAbstract: This descriptive research used digital social media to boost entrepreneurship and e-Business among uPalabras claves:Business, digital immigrants, digital natives, Social mediaAutores:Juanatey-Boga S., Raquel Tinoco-EgasFuentes:googlescopusStrategies and competitiveness for emerging countries: A comparative study among three South-American countries
ArticleAbstract: Purpose: The purpose of this paper is to assess the strategies for improving the competitiveness ofPalabras claves:COMPETITIVENESS, Emerging economies, International strategy, Latin America, PLS-SEMAutores:Castro-Gonzales S.J., Espina M.I., Raquel Tinoco-EgasFuentes:googlescopusThe generation of emotions for brand purchase intention
ArticleAbstract: Humor as a resource of emotional persuasion, can create harmony and connection between the message oPalabras claves:Attitude towards the brand, Emotions in advertising, MEMORY, Neuromarketing, Purchase intentAutores:Juanatey-Boga S., Raquel Tinoco-Egas, Valentín Alejandro Martínez FernándezFuentes:scopus