Mostrando 5 resultados de: 5
Publisher
Iberian Conference on Information Systems and Technologies, CISTI(2)
Advances in Intelligent Systems and Computing(1)
Revista Venezolana de Gerencia(1)
Revista de Ciencias Sociales(1)
Área temáticas
Interacción social(4)
Dirección general(3)
Publicidad y relaciones públicas(2)
Fisiología humana(1)
Métodos informáticos especiales(1)
Área de conocimiento
Marketing(3)
Comportamiento del consumidor(1)
Comunicación(1)
Emprendimiento(1)
Redes sociales(1)
Conceptual and exploratory approach to the role of trust for an efficient publicity: A neuromarketing perspective
Conference ObjectAbstract: An efficient advertisement gets the expected behavioral reaction of its target audience towards thePalabras claves:Neuromarketing, content, attention, emotion and consummer behavior, Publicity efficiency, trustAutores:Juanatey-Boga S., Raquel Tinoco-Egas, Valentín Alejandro Martínez FernándezFuentes:scopusPatronage and sponsorship in the online communication management of Ecuadorian companies for improving visibility in digital social media
Book PartAbstract: The advertising channel through the social media shows a lack of efficiency due to the so called “saPalabras claves:Action communication, Corporate social responsibility, Patronage, SponsorshipAutores:J. Paladines Benitez, Jhoana Elizabeth Paladines-Benítez, M. Costa Ruiz, Mónica-Patricia Costa-Ruiz, Raquel Tinoco-Egas, V. Armijos Buitron, Verónica-Alexandra Armijos-BuitrónFuentes:googlerraaescopusNeuromarketing: Theoretical considerations and measurement tools
ArticleAbstract: Neuromarketing as an emerging field of research combines tools derived from neuroscience and the corPalabras claves:Application tools, Neuromarketing, NeuroscienceAutores:Juanatey-Boga S., Raquel Tinoco-Egas, Valentín Alejandro Martínez FernándezFuentes:scopusStarting-up within digital social media: An experimental approach in a developing country
Conference ObjectAbstract: This descriptive research used digital social media to boost entrepreneurship and e-Business among uPalabras claves:Business, digital immigrants, digital natives, Social mediaAutores:Juanatey-Boga S., Raquel Tinoco-EgasFuentes:googlescopusThe generation of emotions for brand purchase intention
ArticleAbstract: Humor as a resource of emotional persuasion, can create harmony and connection between the message oPalabras claves:Attitude towards the brand, Emotions in advertising, MEMORY, Neuromarketing, Purchase intentAutores:Juanatey-Boga S., Raquel Tinoco-Egas, Valentín Alejandro Martínez FernándezFuentes:scopus