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Patronage and sponsorship in the online communication management of Ecuadorian companies for improving visibility in digital social media
Book PartAbstract: The advertising channel through the social media shows a lack of efficiency due to the so called “saPalabras claves:Action communication, Corporate social responsibility, Patronage, SponsorshipAutores:J. Paladines Benitez, Jhoana Elizabeth Paladines-Benítez, M. Costa Ruiz, Mónica-Patricia Costa-Ruiz, Raquel Tinoco-Egas, V. Armijos Buitron, Verónica-Alexandra Armijos-BuitrónFuentes:googlerraaescopusStrategies and competitiveness for emerging countries: A comparative study among three South-American countries
ArticleAbstract: Purpose: The purpose of this paper is to assess the strategies for improving the competitiveness ofPalabras claves:COMPETITIVENESS, Emerging economies, International strategy, Latin America, PLS-SEMAutores:Castro-Gonzales S.J., Espina M.I., Raquel Tinoco-EgasFuentes:googlescopus