Neuromarketing: Theoretical considerations and measurement tools

Article

Abstract: Neuromarketing as an emerging field of research combines tools derived from neuroscience and the cor

Palabras claves:

Application tools, Neuromarketing, Neuroscience

Autores:

Juanatey-Boga S., Raquel Tinoco-Egas, Valentín Alejandro Martínez Fernández

Fuentes:

scopus