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Conceptual and exploratory approach to the role of trust for an efficient publicity: A neuromarketing perspective
Conference ObjectAbstract: An efficient advertisement gets the expected behavioral reaction of its target audience towards thePalabras claves:Neuromarketing, content, attention, emotion and consummer behavior, Publicity efficiency, trustAutores:Juanatey-Boga S., Raquel Tinoco-Egas, Valentín Alejandro Martínez FernándezFuentes:scopusStarting-up within digital social media: An experimental approach in a developing country
Conference ObjectAbstract: This descriptive research used digital social media to boost entrepreneurship and e-Business among uPalabras claves:Business, digital immigrants, digital natives, Social mediaAutores:Juanatey-Boga S., Raquel Tinoco-EgasFuentes:googlescopus