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Management of digital strategic communication of the main companies in the tourist and gastronomic sector of Ecuador
ArticleAbstract: In times of uncertainty, companies must rethink their strategic communication and take advantage ofPalabras claves:2.0 communication, Companies in the tourism and gastronomic sector, SOCIAL NETWORKS, Tourist 2.0, TwitterAutores:Andrea Victoria Velásquez Benavides, Fanny Y. Paladines-Galarza., Karina P. Valarezo-González, Silvia TorresFuentes:scopusTourism promotion 2.0. Analysis of interaction and participation of the social networks of the iberoamerican goverments
ArticleAbstract: Tourism became one of the fastest growing economic sectors worldwide. The National Governments of thPalabras claves:Interactivity, PARTICIPATION, Tourism communication 2.0, Tourist 2.0Autores:Karina P. Valarezo-González, Miguel Túñez López, Veronica Altamirano BenitezFuentes:scopus