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Management of innovation and social networks in the Ecuadorian hotel sector : Empirical study in the first category and luxury hotels in the city of Loja
Conference ObjectAbstract: Companies in the tourism sector, such as hotels, operate in a very dynamic and competitive environmePalabras claves:Hotels, innovation, management, SOCIAL NETWORKSAutores:Gerardo Torres Pereira, María Fernanda Zumba-Zuñiga, Ronald-Kleiner Toledo-MacasFuentes:googlescopusManagement of innovation and social networks in tourism companies: Descriptive theoretical approach of its adoption and use
Conference ObjectAbstract: Tourism companies are obliged to innovate because tourists are currently more informed and more demaPalabras claves:companies, innovation, SOCIAL NETWORKS, TOURISMAutores:María Fernanda Zumba-Zuñiga, Ronald-Kleiner Toledo-Macas, Valentín Alejandro Martínez FernándezFuentes:scopusSocial networks as a strategy for promoting agri-food products with a designation of origin in Ecuador. The case of Loja coffee
Conference ObjectAbstract: In Ecuador, the Loja coffee is considered one of the best in the country for being tall and its orgaPalabras claves:Designation of origin, ECUADOR, Loja coffee, SOCIAL NETWORKSAutores:María Fernanda Zumba-Zuñiga, Ronald-Kleiner Toledo-MacasFuentes:googlescopus