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Advances in Intelligent Systems and Computing(1)
Iberian Conference on Information Systems and Technologies, CISTI(1)
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Quito, EC: Universidad Andina Simón Bolívar, Sede Ecuador(1)
Revista Mediterranea de Comunicacion(1)
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Facing the challenges of metaverse: a systematic literature review from Social Sciences and Marketing and Communication
ArticleAbstract: The metaverse is the conjunction and optimization of the possibilities of the Internet and technologPalabras claves:Augmented reality, Brands, Business, Extended reality, innovation, MARKETING, MASS MEDIA, metaverse, mixed reality, Neuromarketing, Neuroscience, social sciences, Social value, Systematic Review, Virtual worldsAutores:Eva Sánchez-Amboage, Pollán M.E.M., Verónica Crespo-PereiraFuentes:scopusEstrategias de comunicación y marketing de marcas de lujo y fast fashion durante la crisis del COVID-19 (Ensayos)
ArticleAbstract: El presente artículo realiza un estado del arte sobre las estrategias de comunicación y marketing quPalabras claves:COMMUNICATION AND MARKETING, Comunicación de masas, CRISIS SANITARIA, ESTRATEGIA EMPRESARIAL, mercadeo, MODA, pandemia COVID-19Autores:Eva Sánchez-Amboage, Matías Enrique Membiela Pollán, Verónica Crespo-PereiraFuentes:rraaeShort video content in the brand strategy. Analysis of the use of TikTok by the Prado Museum
ArticleAbstract: In a society marked by the digital issue and the global pandemic by COVID-19, museums have experiencPalabras claves:Autores:Carlos Toural-Bran, Eva Sánchez-Amboage, Pollán M.E.M., Verónica Crespo-PereiraFuentes:scopusSocial media communication as a corporate positioning strategy: The galician winemaking sector in Spain
Conference ObjectAbstract: Like gastronomy, wine is one of the cultural and historical elements that comprise a region’s heritaPalabras claves:COMMUNICATION, facebook, Galicia, Online positioning, Social media, Winemaking sectorAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusThe generation of experiences as a differentiating strategic factor in the design of products: An approach from neuromarketing
Conference ObjectAbstract: The current market environment is extremely competitive. In recent years, the increase in competitioPalabras claves:COMMUNICATION, design, EXPERIENCE, Neuromarketing, Product, StrategyAutores:Cuns M.C., Eva Sánchez-Amboage, Pollán M.E.M.Fuentes:scopus