Mostrando 10 resultados de: 26
Publisher
Iberian Conference on Information Systems and Technologies, CISTI(9)
Advances in Intelligent Systems and Computing(5)
Espacios(2)
IEEE Computer Societyhelp@computer.org(2)
Profesional de la Informacion(2)
Área temáticas
Producción(11)
Interacción social(9)
Publicidad y relaciones públicas(6)
Dirección general(4)
Geografía y viajes(4)
Área de conocimiento
Turismo(16)
Comunicación(5)
Marketing(5)
Redes sociales(3)
Análisis de redes sociales(1)
Facing the challenges of metaverse: a systematic literature review from Social Sciences and Marketing and Communication
ArticleAbstract: The metaverse is the conjunction and optimization of the possibilities of the Internet and technologPalabras claves:Augmented reality, Brands, Business, Extended reality, innovation, MARKETING, MASS MEDIA, metaverse, mixed reality, Neuromarketing, Neuroscience, social sciences, Social value, Systematic Review, Virtual worldsAutores:Eva Sánchez-Amboage, Pollán M.E.M., Verónica Crespo-PereiraFuentes:scopusGalician spas in facebook
Book PartAbstract: In Spain, Galicia is considered one of the best-rated regions in reference to Thermal Tourism. ThisPalabras claves:Galicia, Likealyzer, Social media, Thermal TourismAutores:Eva Sánchez-Amboage, María Dolores Mahauad-Burneo, Rodríguez-Fernández M.M., Rodríguez-Vázquez C.Fuentes:scopusEstrategias de comunicación y marketing de marcas de lujo y fast fashion durante la crisis del COVID-19 (Ensayos)
ArticleAbstract: El presente artículo realiza un estado del arte sobre las estrategias de comunicación y marketing quPalabras claves:COMMUNICATION AND MARKETING, Comunicación de masas, CRISIS SANITARIA, ESTRATEGIA EMPRESARIAL, mercadeo, MODA, pandemia COVID-19Autores:Eva Sánchez-Amboage, Matías Enrique Membiela Pollán, Verónica Crespo-PereiraFuentes:rraaeEcuador's 'four worlds' restaurants: Coast Region, Highlands, Amazon Region and Galápagos Islands on TripAdvisor.com
Conference ObjectAbstract: The online scenario that appeared at the beginning of the 21st century, with the creation of web 2.0Palabras claves:ECUADOR, Four worlds, RESTAURANTS, TripAdvisor.comAutores:Eva Sánchez-Amboage, Ramiro Leonardo Ramírez-Coronel, Valentín Alejandro Martínez Fernández, Verónica Mora JácomeFuentes:scopusEffects of social media on structural social capital and subjective well-being: Insights from a review of the literature
Conference ObjectAbstract: In recent years, the presence of digital and the use of online interaction platforms and tools has bPalabras claves:Bonding social capital, Bridging social capital, Relationship Marketing, Social media, Subjective Well-BeingAutores:Eva Sánchez-Amboage, Pollán M.E.M., Rodríguez-Vázquez C.Fuentes:scopusAttitude and Vision of tourism agents in the development of an emerging destination: Case of the Cantón Zapotillo (Loja-Ecuador)
Conference ObjectAbstract: In the case of Ecuador, the tourism sector is seen as a key element for the economic and social devePalabras claves:Cantón Zapotillo, ECUADOR, Rural community tourism, Tourism management and planning, Turistic developmentAutores:Christian Stalin Viñán-Merecí, Eva Sánchez-Amboage, Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusImpact and positioning in social media of events in southern Ecuador
Book PartAbstract: In the southern region of Ecuador, the framework for developing event tourism is quite good. AccordiPalabras claves:Conferences, ECUADOR, events, SOCIAL NETWORKS, TOURISMAutores:E. Sanchez Amboage, Estefanía Sánchez-Cevallos, Eva Sánchez-Amboage, R. Sanchez Cevallos, V. Mora Jacome, Verónica Mora JácomeFuentes:googlerraaescopusImpact of religious tourism in social media in the Andean region of Ecuador: The case of the pilgrimage of the virgin of El Cisne and the trade fair of Loja
Book PartAbstract: The pilgrimage of the Virgin of El Cisne and the Trade Fair of Loja are the two most significant evePalabras claves:ECUADOR, Loja trade fair, Pilgrimage of the Virgin of Cisne, religious tourism, Social mediaAutores:A. Ludeña Reyes, Alex-Paúl Ludeña-Reyes, C. Viñan Mereci, Christian Stalin Viñán-Merecí, E. Sanchez Amboage, Eva Sánchez-AmboageFuentes:googlerraaescopusGoogle and YouTube positioning of historic centers and cities heritage of Colombia, Ecuador and Peru
Conference ObjectAbstract: Today the competition between destinations to attract tourists means that there is rivalry between rPalabras claves:Google, Historical Centres, positioning, World Heritage Cities, YOUTUBEAutores:Ana Patricia Armijos-Maurad, Eva Sánchez-Amboage, Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusManagement models of spas in the galicia and northern Portugal
ArticleAbstract: The Euroregion Galicia and northern Portugal makes up the territory with more thermal resources in EPalabras claves:Euroregion, Galicia, Nor-thern Portugal, Thermal TourismAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopus