Mostrando 5 resultados de: 5
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Iberian Conference on Information Systems and Technologies, CISTI(2)
Profesional de la Informacion(2)
Revista Latina de Comunicacion Social(1)
Área temáticas
Ciencias de la computación(2)
Comunicaciones(2)
Interacción social(2)
Medios documentales, educativos, informativos; periodismo(2)
Actuaciones públicas(1)
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Comunicación(2)
Marketing(2)
Análisis de redes sociales(1)
Medios de comunicación(1)
Red social(1)
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ODS 12: Producción y consumo responsables(3)
ODS 8: Trabajo decente y crecimiento económico(3)
ODS 17: Alianzas para lograr los objetivos(2)
ODS 16: Paz, justicia e instituciones sólidas(1)
ODS 4: Educación de calidad(1)
Origen
scopus(5)
Facing the challenges of metaverse: a systematic literature review from Social Sciences and Marketing and Communication
ArticleAbstract: The metaverse is the conjunction and optimization of the possibilities of the Internet and technologPalabras claves:Augmented reality, Brands, Business, Extended reality, innovation, MARKETING, MASS MEDIA, metaverse, mixed reality, Neuromarketing, Neuroscience, social sciences, Social value, Systematic Review, Virtual worldsAutores:Eva Sánchez-Amboage, Pollán M.E.M., Verónica Crespo-PereiraFuentes:scopusSVOD platform audience. the case of netflix, blockbuster, hulu and HBO
Conference ObjectAbstract: At the end of the first decade of the 21st century, traditional linear television began, with greatePalabras claves:Advertising, audience, Audiovisual content, NETFLIX, SVOD, Video on DemandAutores:Eva Sánchez-Amboage, Suárez-Cousillas T., Valentín Alejandro Martínez FernándezFuentes:scopusPublic service media in the online arena
ArticleAbstract: Introduction. Public Service Media (PSM) in Europe have had to adapt to new scenarios where the IntePalabras claves:European public broadcasters, European Union, internet, WebsitesAutores:Carlos Toural-Bran, Eva Sánchez-Amboage, Rodríguez-Fernández M.M.Fuentes:scopusThe generation of experiences as a differentiating strategic factor in the design of products: An approach from neuromarketing
Conference ObjectAbstract: The current market environment is extremely competitive. In recent years, the increase in competitioPalabras claves:COMMUNICATION, design, EXPERIENCE, Neuromarketing, Product, StrategyAutores:Cuns M.C., Eva Sánchez-Amboage, Pollán M.E.M.Fuentes:scopusUse, knowledge and assessment of the scientific digital social networks in the galician universities
ArticleAbstract: Scientific social networks (SSN) have been an important advance in the dissemination of knowledge inPalabras claves:Academic social networks, Galician universities, researchers, Researchgate, Science 2.0, Scientific social networks (SSN), SURVEYS, universitiesAutores:Eva Sánchez-Amboage, Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopus