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Profesional de la Informacion(2)
4ta. Conferencia Iberoamericana en Sistemas, Cibernetica e Informatica, CISCI 2005, Memorias(1)
Iberian Conference on Information Systems and Technologies, CISTI(1)
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Medios documentales, educativos, informativos; periodismo(4)
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Publicidad y relaciones públicas(2)
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scopus(4)
An application of the Box-Jenkins methodology to journalistic marketing: The case of the newspaper: El Progreso
Conference ObjectAbstract:Palabras claves:Autores:Juanatey-Boga S., Orosa J., Rebuge E., Valentín Alejandro Martínez FernándezFuentes:scopusCbkp_redibility of online press: A strategy for distinction and audience generation
ArticleAbstract: The regular paper publications sector has implemented significant business model transformations toPalabras claves:cbkp_redibility, digital journalism, Digital Media, Digital press, Dimensions, Galician university students, newspapers, Online press, Publications, structural equation modeling, SURVEYSAutores:Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusMarket Analysis of the Paper Edited Spanish Sports Press: Key features of a structural crisis
Conference ObjectAbstract: The irruption and development of Information and Communication Technologies have generated a signifiPalabras claves:Circulation, PRESS, reader behaviour, sports pressAutores:Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusThe impact of social media on journalism
ArticleAbstract: Metamedia and value networks are two emerging concepts in the communication area. The first one refePalabras claves:Digital social networks, Media management barometer, Meta-communication, Metamedia, Traditional media, Value networksAutores:Francisco Campos-Freire, López-García X., Rúas-Araújo X., Valentín Alejandro Martínez FernándezFuentes:scopus