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Iberian Conference on Information Systems and Technologies Cisti(20)
Iberian Conference on Information Systems and Technologies, CISTI(20)
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Advances in Intelligent Systems and Computing(7)
4ta Conferencia Iberoamericana En Sistemas Cibernetica E Informatica Cisci 2005 Memorias(5)
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Medios documentales, educativos, informativos; periodismo(15)
Ecuador's 'four worlds' restaurants: Coast Region, Highlands, Amazon Region and Galápagos Islands on TripAdvisor.com
Conference ObjectAbstract: The online scenario that appeared at the beginning of the 21st century, with the creation of web 2.0Palabras claves:ECUADOR, Four worlds, RESTAURANTS, TripAdvisor.comAutores:Eva Sánchez-Amboage, Ramiro Leonardo Ramírez-Coronel, Valentín Alejandro Martínez Fernández, Verónica Mora JácomeFuentes:scopusThe local tax system as a relative price in city marketing: : The case of Santiago de Compostela
Conference ObjectAbstract: The city, as a product, encompasses all its offers and services, its economy, its infrastructures, iPalabras claves:City marketing, city price, city product, local tax systemAutores:Escourido-Calvo M., Prado-Domínguez A.J., Valentín Alejandro Martínez FernándezFuentes:scopusThe neuromarketing professional in the Spanish audiovisual sector
ArticleAbstract: The emergence of new digital business models and its subsequent impact on the consumpton of audiovisPalabras claves:Consumer research, Entertainment industry, Neuromarketng, Neuromarketng professionalAutores:García-Soidán P., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusThe paper edition of the local press in the face of the end of its life cycle
ArticleAbstract: The end of the daily newspaper on paper is one of the main debates when studying the impact of inforPalabras claves:CRISIS, Daily press, media, Paper editionAutores:Castellanos-García P., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusThe situation of digital strategic communication in Ecuador and other countries in Latin America: The management of the community manager
Book PartAbstract: At present, companies face the challenge of addressing the new forms of communication by positioningPalabras claves:Community manager, digital, Strategic communicationAutores:Carlos V. Granda Tandazo, Fanny Y. Paladines-Galarza., Paladines F., Valentín Alejandro Martínez FernándezFuentes:scopusThe social responsibility impact under the portuguese north litoral entrepreneurship optic
ArticleAbstract: Social responsibility appears in the literature in the nineteenth century and since then it has gainPalabras claves:companies, Maia, Results, Social responsibility, sustainabilityAutores:da Silva Faria M.J., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusThe twilight of advertising investment in Spanish regional televisions: Bankruptcy of a financing model
Conference ObjectAbstract: Advertising investment in Spanish regional televisions, publicly owned media, was already below onePalabras claves:Advertising investment, autonomous television, television financingAutores:Juanatey-Boga S., Pollán M.E.M., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusThe two-speed Europe reflected in public service media funding: A budget based analysis
ArticleAbstract: Introduction. European Public Service Media (PSM) faces today challenges regarding innovation, legitPalabras claves:comparative analysis, funding, legitimacy, License fee, Public Service MediaAutores:Juanatey-Boga S., Rodríguez-Castro M., Valentín Alejandro Martínez FernándezFuentes:scopusTime as a constituent value in attention economy
Conference ObjectAbstract: In today's global society, where everything flows like liquid through the digital network and its noPalabras claves:Attention economy, BIG DATA, CONTENT MARKETING, engagementAutores:Juanatey-Boga S., María Dolores Mahauad-Burneo, Pollán M.E.M., Valentín Alejandro Martínez FernándezFuentes:scopusSocial media as a key tool in managing innovation un organizations
Conference ObjectAbstract: The innovation applied to business management has become a key element in the valuation of organizatPalabras claves:innovation, managment, organizations, social mediaAutores:Jose Ignacio Zumba, María Fernanda Zumba-Zuñiga, Ronald-Kleiner Toledo-Macas, Valentín Alejandro Martínez FernándezFuentes:scopus