Mostrando 7 resultados de: 7
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Competing tourist destinations and their positioning on the social medium Facebook: Ecuador, Colombia and Peru
Conference ObjectAbstract: Today’s tourist industry is characterised by its increasingly profitable and competitive nature, forPalabras claves:facebook, positioning, Promotion, Social Medium, Tourist destinationAutores:C. Viñan Mereci, Christian Stalin Viñán-Merecí, Rodríguez-Fernández M.M., Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:rraaescopusImmediacy and metamedia. Time dimension on networks
Book PartAbstract: Immediacy has become the dominant future of the networked society. In this new digital universe, evePalabras claves:Immediacy, Networked society, Technologies, TIMEAutores:Valentín Alejandro Martínez FernándezFuentes:scopusLeading Ecuadorian companies in the wine tourism sector and their positioning on the social medium facebook
Conference ObjectAbstract: In recent years wine tourism has contributed to the positive evolution of tourist destinations, provPalabras claves:ECUADOR, facebook, positioning, Social media, Wine TourismAutores:E. Sanchez Amboage, Eva Sánchez-Amboage, R. Toledo Macas, Rodríguez-Fernández M.M., Ronald-Kleiner Toledo-Macas, Valentín Alejandro Martínez FernándezFuentes:rraaescopusVisibility and impact of the microcbkp_redit and the digital social media: A case study of financial institutions in Ecuador
Book PartAbstract: This study analyses the impact and visibility of financial institutions that promote the microcbkp_rPalabras claves:Digital social media, Financial Institutions, microcbkp_redit, VisibilityAutores:A. Samaniego Namicela, Aurora Samaniego-Namicela, E. Salas Tenesaca, Eulalia Elizabeth Salas-Tenesaca, R. Puertas Hidalgo, Rosario Puertas-Hidalgo, V Espinoza Loayza, Valentín Alejandro Martínez Fernández, Viviana Espinoza-LoayzaFuentes:rraaescopusSocial media communication as a corporate positioning strategy: The galician winemaking sector in Spain
Conference ObjectAbstract: Like gastronomy, wine is one of the cultural and historical elements that comprise a region’s heritaPalabras claves:COMMUNICATION, facebook, Galicia, Online positioning, Social media, Winemaking sectorAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusSocial networks and their role in the promotion of emerging tourist destinations: The case of the area 7 of Ecuador
Book PartAbstract: Digital social media have an essential role in the promotion of tourist destinations representing imPalabras claves:Digital social media, facebook, Promotion management, South of Ecuador-Region 7, Tourist destinationsAutores:María Dolores Mahauad-Burneo, Ramiro Armijos-Valdivieso, Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:scopusThe situation of digital strategic communication in Ecuador and other countries in Latin America: The management of the community manager
Book PartAbstract: At present, companies face the challenge of addressing the new forms of communication by positioningPalabras claves:Community manager, digital, Strategic communicationAutores:Carlos V. Granda Tandazo, Fanny Y. Paladines-Galarza., Valentín Alejandro Martínez FernándezFuentes:scopus