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Iberian Conference on Information Systems and Technologies, CISTI(5)
Advances in Intelligent Systems and Computing(1)
Revista Brasileira de Gestao e Desenvolvimento Regional(1)
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Analysis of the commercial management models of the financial system of Ecuador in social media
Conference ObjectAbstract: The evolution in the use of social media has raised a new communication paradigm, that is changing pPalabras claves:Banks, facebook, Fanpage Karma, Social mediaAutores:Gerardo Torres-Pereira, María Fernanda Zumba-Zuñiga, Ronald-Kleiner Toledo-MacasFuentes:scopusENTREPRENEURSHIP AND CORPORATE SOCIAL RESPONSIBILITY RELATED TO FINANCIAL PERFORMANCE: EVIDENCE FROM ECUADORIAN COMPANIES
ArticleAbstract: The current research focuses on the relationship between four major constructs: entrepreneur-ship, ePalabras claves:corporate social responsibility (CSR), entrepreneurship, Financial performanceAutores:Guillermo Javier Díaz-Villavicencio, María Fernanda Zumba-Zuñiga, Ronald-Kleiner Toledo-MacasFuentes:googlescopusManagement of innovation and social networks in the Ecuadorian hotel sector : Empirical study in the first category and luxury hotels in the city of Loja
Conference ObjectAbstract: Companies in the tourism sector, such as hotels, operate in a very dynamic and competitive environmePalabras claves:Hotels, innovation, management, SOCIAL NETWORKSAutores:Gerardo Torres Pereira, María Fernanda Zumba-Zuñiga, Ronald-Kleiner Toledo-MacasFuentes:googlescopusManagement of innovation and social networks in tourism companies: Descriptive theoretical approach of its adoption and use
Conference ObjectAbstract: Tourism companies are obliged to innovate because tourists are currently more informed and more demaPalabras claves:companies, innovation, SOCIAL NETWORKS, TOURISMAutores:María Fernanda Zumba-Zuñiga, Ronald-Kleiner Toledo-Macas, Valentín Alejandro Martínez FernándezFuentes:scopusLeading Ecuadorian companies in the wine tourism sector and their positioning on the social medium facebook
Conference ObjectAbstract: In recent years wine tourism has contributed to the positive evolution of tourist destinations, provPalabras claves:ECUADOR, facebook, positioning, Social media, Wine TourismAutores:E. Sanchez Amboage, Eva Sánchez-Amboage, R. Toledo Macas, Rodríguez-Fernández M.M., Ronald-Kleiner Toledo-Macas, Valentín Alejandro Martínez FernándezFuentes:rraaescopusSocial media as a key tool in managing innovation un organizations
Conference ObjectAbstract: The innovation applied to business management has become a key element in the valuation of organizatPalabras claves:innovation, managment, organizations, Social mediaAutores:Jose Ignacio Zumba, María Fernanda Zumba-Zuñiga, Ronald-Kleiner Toledo-Macas, Valentín Alejandro Martínez FernándezFuentes:scopusSocial networks as a strategy for promoting agri-food products with a designation of origin in Ecuador. The case of Loja coffee
Conference ObjectAbstract: In Ecuador, the Loja coffee is considered one of the best in the country for being tall and its orgaPalabras claves:Designation of origin, ECUADOR, Loja coffee, SOCIAL NETWORKSAutores:María Fernanda Zumba-Zuñiga, Ronald-Kleiner Toledo-MacasFuentes:googlescopus