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Audiovisual media competences and digital environments in adolescents. Case study of secondary education institutions in Loja and Zamora, Ecuador
Conference ObjectAbstract: Media education is part of the adolescents' education; which must educate with media, in media aPalabras claves:Autores:Andrea Victoria Velásquez Benavides, Diana Rivera-Rogel, Stephany CellyFuentes:scopusAnalysis of communication factors influencing customer loyalty among university students
ArticleAbstract: For all types of organisations, having a portfolio of loyal customers has become the social, economiPalabras claves:Communication channels, Institutional affiliation, Loyalty, SERVICES, STUDENTS, universityAutores:Andrea Victoria Velásquez Benavides, Mónica Elizabeth Abendaño Ramírez, Vanessa K. Duque-RengelFuentes:googlescopusAnalysis of virtual comunication platforms. Case study: Communication agencies in Chile
Conference ObjectAbstract: This article evaluates the communicative effectiveness and the use of social networks in the communiPalabras claves:Agencies of comunication, DIGITAL COMMUNICATION, ICTs, Social media, SOCIAL NETWORKS, web sitesAutores:Andrea Victoria Velásquez Benavides, Fanny Y. Paladines-Galarza., María José Enríquez-CruzFuentes:googlescopusConsumption of digital means of communication in Ecuadorian Millennials
Conference ObjectAbstract:Palabras claves:Autores:Andrea Victoria Velásquez Benavides, Carlos V. Granda Tandazo, Fanny Y. Paladines-Galarza.Fuentes:scopusFrom the mass media to social media: Reflections on the new media ecology
ArticleAbstract: The media ecosystem is a research methodology proposed by Neil Postman and Marshall McLuhan in 1971,Palabras claves:audience, COMMUNICATION, Media ecology, Social mediaAutores:Ana María Beltrán-Flandoli, Andrea Victoria Velásquez Benavides, Juan Carlos Torres-Díaz, Ortiz-León C., Renó D.P.Fuentes:googlescopusDigital strategic communication in Ecuador’s public organisations Current state and future projection
ArticleAbstract: Introduction: This article analyses how the digital revolution has forced Ecuador’s public organisatPalabras claves:Digital Media, ECUADOR, Public Communication, Public organisations, Strategic communicationAutores:Andrea Victoria Velásquez Benavides, Carlos V. Granda Tandazo, Fanny Y. Paladines-Galarza.Fuentes:googlescopusMEDIA LITERACY OF HIGH SCHOOL STUDENTS IN ECUADOR AGAINST THE SCHOOL CURRICULUM
ArticleAbstract: This article is based on the diagnosis made of the competence levels of the Baccalaureate students iPalabras claves:Bachillerato, competencias mediáticas, CURRICULUM, ECUADOR, EDUCOMUNICACION, HIGH SCHOOL, ict, Media Education, Media Literacy, ticAutores:Andrea Victoria Velásquez Benavides, Diana Rivera-Rogel, Isidro Marín-Gutiérrez, Lucy Deyanira Andrade-Vargas, Margoth Iriarte-SolanoFuentes:scopusManagement of digital strategic communication of the main companies in the tourist and gastronomic sector of Ecuador
ArticleAbstract: In times of uncertainty, companies must rethink their strategic communication and take advantage ofPalabras claves:2.0 communication, Companies in the tourism and gastronomic sector, SOCIAL NETWORKS, Tourist 2.0, TwitterAutores:Andrea Victoria Velásquez Benavides, Fanny Y. Paladines-Galarza., Karina P. Valarezo-González, Silvia TorresFuentes:scopusMarketing automation in higher education: Analysis of digital strategies from UTPL and Universidad Casa Grande.
ArticleAbstract: In this project, the digital strategies applied for the recruitment and prospecting of new studentsPalabras claves:digital marketing, Digital user, Inbound, university brandsAutores:Andrea Victoria Velásquez Benavides, Cristhian H. Aguirre-Guamán, Fanny Y. Paladines-Galarza.Fuentes:scopusMedia competences in university students in Latin America
ArticleAbstract: After several years of studies in the media, it is important to ask the question of the degree of mePalabras claves:AestheTIC, Educommunication, INTERACTION, Language, Media competence, TECHNOLOGYAutores:Andrea Victoria Velásquez Benavides, Diana Rivera-Rogel, Isidro Marín-Gutiérrez, Ruíz R.G.Fuentes:scopus