ICT based Gamification in the Dissemination of Content

Conference Object

Abstract: This research refers to gamification as a content strategy in marketing and aims to analyze author r

Palabras claves:

Author resources, Gamification, information and communication technologies, MARKETING, STRATEGIES

Autores:

Arroba-Freire E., María Cristina Páez Quinde, Molina-Arcos I., Tamayo-Viera J.

Fuentes:

google

scopus