Mostrando 6 resultados de: 6
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Applied Economics(1)
Handbook of Research on Franchising(1)
Journal of Retailing(1)
Journal of Small Business Management(1)
Recherche et Applications en Marketing(1)
Brand equity protection and new geographic dynamics evidence from franchising in Brazil
ArticleAbstract: The success of franchising contracts may depend on the market. Business format franchising is basedPalabras claves:agency theory, brand equity protection, Distance, emerging market, Franchise contract, marketing strategy, payment terms, two-step Murphy and Topel methodologyAutores:Fadairo M., Kaswengi J., Lanchimba Cintya, Silva Bitti E.J.Fuentes:scopusFranchising in Latin America
Book PartAbstract:Palabras claves:Autores:Fadairo M., Lanchimba CintyaFuentes:googlescopusEntrepreneurial orientation, risk and incentives: the case of franchising
ArticleAbstract: The standard principal-agent model pbkp_redicts a trade-off in contract design between the protectioPalabras claves:Contractual design, Entrepreneurial orientation, Moral Hazard, Risk, Royalty rateAutores:Fadairo M., Lanchimba Cintya, Windsperger J.Fuentes:googlescopusOrganizational choices and performance in distribution systems
ArticleAbstract: This article studies the performance of distribution networks as the result of a range of organizatiPalabras claves:endogeneity, Franchising, simultaneous equations, three-stage least squaresAutores:Fadairo M., Lanchimba CintyaFuentes:googlescopusShould I Stay or Should I Go? Geographic Entrepreneurial Choices in Brazilian Franchising
ArticleAbstract: In the broad empirical literature on franchising, performance outcomes of location decisions appearPalabras claves:Autores:Fadairo M., Lanchimba Cintya, Silva Bitti E.J., Silva V.L.D.S.Fuentes:googlescopusThe Choice of Exclusive Dealing: Economic Rationales and Evidence from French Retail Chains
ArticleAbstract: As one of the most common business practices in retailing, exclusive dealing (ED) restrictions are oPalabras claves:Brand strategy, Exclusive dealing, Retail contract, Vertical restraintsAutores:Fadairo M., Lanchimba Cintya, Yu J.Fuentes:googlescopus