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Journal of Business Research(1)
Journal of Retailing(1)
Journal of Small Business Management(1)
Recherche et Applications en Marketing(1)
Brand equity protection and new geographic dynamics evidence from franchising in Brazil
ArticleAbstract: The success of franchising contracts may depend on the market. Business format franchising is basedPalabras claves:agency theory, brand equity protection, Distance, emerging market, Franchise contract, marketing strategy, payment terms, two-step Murphy and Topel methodologyAutores:Fadairo M., Kaswengi J., Lanchimba Cintya, Silva Bitti E.J.Fuentes:scopusShould I Stay or Should I Go? Geographic Entrepreneurial Choices in Brazilian Franchising
ArticleAbstract: In the broad empirical literature on franchising, performance outcomes of location decisions appearPalabras claves:Autores:Fadairo M., Lanchimba Cintya, Silva Bitti E.J., Silva V.L.D.S.Fuentes:googlescopusThe Choice of Exclusive Dealing: Economic Rationales and Evidence from French Retail Chains
ArticleAbstract: As one of the most common business practices in retailing, exclusive dealing (ED) restrictions are oPalabras claves:Brand strategy, Exclusive dealing, Retail contract, Vertical restraintsAutores:Fadairo M., Lanchimba Cintya, Yu J.Fuentes:googlescopusThe impact of franchisor signaling on entrepreneurship in emerging markets
ArticleAbstract: This article contributes to the body of knowledge on emerging economy entrepreneurship in terms of fPalabras claves:Brazil, Emerging market economies, Franchising, New business development, SignalingAutores:Fadairo M., Lanchimba Cintya, Silva V.L.D.S., Welsh D.H.B.Fuentes:googlescopus