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Brand equity protection and new geographic dynamics evidence from franchising in Brazil
ArticleAbstract: The success of franchising contracts may depend on the market. Business format franchising is basedPalabras claves:agency theory, brand equity protection, Distance, emerging market, Franchise contract, marketing strategy, payment terms, two-step Murphy and Topel methodologyAutores:Fadairo M., Kaswengi J., Lanchimba Cintya, Silva Bitti E.J.Fuentes:scopusFranchising in Latin America
Book PartAbstract:Palabras claves:Autores:Fadairo M., Lanchimba CintyaFuentes:googlescopusEntrepreneurial orientation, risk and incentives: the case of franchising
ArticleAbstract: The standard principal-agent model predicts a trade-off in contract design between the protection agPalabras claves:Contractual design, Entrepreneurial orientation, Moral Hazard, Risk, Royalty rateAutores:Fadairo M., Lanchimba Cintya, Windsperger J.Fuentes:googlescopusProtection du capital marque et nouvelles dynamiques géographiques : un travail empirique sur la franchise au Brésil
ArticleAbstract: Cet article s’intéresse aux clauses contractuelles dans les contrats de franchise. Le succès de cesPalabras claves:clauses monétaires, contrat de franchise, Distance, image de la marque, marché émergent, méthodologie de Murphy et Topel, stratégie marketing, théorie de l’agenceAutores:Fadairo M., Kaswengi J., Lanchimba Cintya, Silva Bitti E.J.Fuentes:googlescopusOrganizational choices and performance in distribution systems
ArticleAbstract: This article studies the performance of distribution networks as the result of a range of organizatiPalabras claves:endogeneity, Franchising, simultaneous equations, three-stage least squaresAutores:Fadairo M., Lanchimba CintyaFuentes:googlescopusThe Choice of Exclusive Dealing: Economic Rationales and Evidence from French Retail Chains
ArticleAbstract: As one of the most common business practices in retailing, exclusive dealing (ED) restrictions are oPalabras claves:Brand strategy, Exclusive dealing, Retail contract, Vertical restraintsAutores:Fadairo M., Lanchimba Cintya, Yu J.Fuentes:googlescopusThe impact of franchisor signaling on entrepreneurship in emerging markets
ArticleAbstract: This article contributes to the body of knowledge on emerging economy entrepreneurship in terms of fPalabras claves:Brazil, Emerging market economies, Franchising, New business development, SignalingAutores:Fadairo M., Lanchimba Cintya, Silva V.L.D.S., Welsh D.H.B.Fuentes:googlescopus