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Brand equity protection and new geographic dynamics evidence from franchising in Brazil
ArticleAbstract: The success of franchising contracts may depend on the market. Business format franchising is basedPalabras claves:agency theory, brand equity protection, Distance, emerging market, Franchise contract, marketing strategy, payment terms, two-step Murphy and Topel methodologyAutores:Fadairo M., Kaswengi J., Lanchimba Cintya, Silva Bitti E.J.Fuentes:scopusProtection du capital marque et nouvelles dynamiques géographiques : un travail empirique sur la franchise au Brésil
ArticleAbstract: Cet article s’intéresse aux clauses contractuelles dans les contrats de franchise. Le succès de cesPalabras claves:clauses monétaires, contrat de franchise, Distance, image de la marque, marché émergent, méthodologie de Murphy et Topel, stratégie marketing, théorie de l’agenceAutores:Fadairo M., Kaswengi J., Lanchimba Cintya, Silva Bitti E.J.Fuentes:googlescopusThe impact of franchisor signaling on entrepreneurship in emerging markets
ArticleAbstract: This article contributes to the body of knowledge on emerging economy entrepreneurship in terms of fPalabras claves:Brazil, Emerging market economies, Franchising, New business development, SignalingAutores:Fadairo M., Lanchimba Cintya, Silva V.L.D.S., Welsh D.H.B.Fuentes:googlescopus