Mostrando 3 resultados de: 3
Filtros aplicados
Publisher
Advances in Intelligent Systems and Computing(1)
Espacios(1)
Studies on Entrepreneurship, Structural Change and Industrial Dynamics(1)
Between Reason and Emotion: Socioemotional Intelligence as a Non-tangible Resource for Strategy, Operation, and Sustainability for the Family Business
Book PartAbstract: Financial and non-financial wealth in the family company has been a subject of discussion by severalPalabras claves:Family Business, innovation, Risk, SEIW matrix, STAKEHOLDERS, WEALTHAutores:Barbery-Montoya D.C., Carlos Luis Torres BrionesFuentes:scopusBrand valuation proposal model for family and non-family cold meats companies. Case study: sausages la Italiana and plumrose
Conference ObjectAbstract: The study evaluates the family business of cold meats La Italiana, and the non-family business PlumrPalabras claves:Brand attributes, Brand value, perceptionAutores:Ashley D. Franco-Lara, Barbery-Montoya D.C., Isaac D. Calle VargasFuentes:scopusHow are snack brands different? An intergenerational analysis of brand value
ArticleAbstract: The generational differences can provide a different perception of brand value in little differentiaPalabras claves:archetype, Differentiation, Emotion, IdentityAutores:Barbery-Montoya D.C., Félix M. Carrera-Buri, Juan J. Lopez-Navarro, Lourdes L. Cantos-BrunesFuentes:scopus