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An approach to the implementation of neuromarketing techniques by european private TV broadcasters
ArticleAbstract: Changes on media context urge companies to adopt alternative and innovative strategies for decision-Palabras claves:audience, CONSUMERS, Decision Making, Entertainment industry, EUROPE, HABITS, impact, media, Neuromarketing, Neuroscience, Optimization, Private broadcasters, STRATEGIES, televisionAutores:García-Soidán P., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusA nonparametric bootstrap method for spatial data
ArticleAbstract: The aim is to provide a nonparametric bootstrap method for spatial data, which can be either stationPalabras claves:Bandwidth matrix, Kernel estimation, Resampling method, VariogramAutores:Fernández-Casal R., García-Soidán P., Sergio Castillo-PáezFuentes:googlescopus