Application of technology of information and communication in the business world: The value of affiliate marketing

Article

Abstract: The present economic situation has challenged many firms to focus on technological change showing a

Palabras claves:

Affiliation marketing and advertising, IT Management, Technological Change

Autores:

Juanatey-Boga S., Rodríguez-Fernández M.M., Rodríguez-Vázquez C., Valentín Alejandro Martínez Fernández

Fuentes:

scopus