Mostrando 4 resultados de: 4
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Competing tourist destinations and their positioning on the social medium Facebook: Ecuador, Colombia and Peru
Conference ObjectAbstract: Today’s tourist industry is characterised by its increasingly profitable and competitive nature, forPalabras claves:facebook, positioning, Promotion, Social Medium, Tourist destinationAutores:C. Viñan Mereci, Christian Stalin Viñán-Merecí, Rodríguez-Fernández M.M., Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:rraaescopusEffects of social media on structural social capital and subjective well-being: Insights from a review of the literature
Conference ObjectAbstract: In recent years, the presence of digital and the use of online interaction platforms and tools has bPalabras claves:Bonding social capital, Bridging social capital, Relationship Marketing, Social media, Subjective Well-BeingAutores:Eva Sánchez-Amboage, Pollán M.E.M., Rodríguez-Vázquez C.Fuentes:scopusSocial media communication and the way of santiago
Conference ObjectAbstract: Today social media has revolutionized how to do communication, organizations and tourism destinationPalabras claves:COMMUNICATION, facebook, Online measuring tools, Social media, Way of SantiagoAutores:Rodríguez-Fernández M.M., Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:scopusSocial networks and their role in the promotion of emerging tourist destinations: The case of the area 7 of Ecuador
Book PartAbstract: Digital social media have an essential role in the promotion of tourist destinations representing imPalabras claves:Digital social media, facebook, Promotion management, South of Ecuador-Region 7, Tourist destinationsAutores:María Dolores Mahauad-Burneo, Ramiro Armijos-Valdivieso, Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:scopus