Mostrando 5 resultados de: 5
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ICEIS 2006 - 8th International Conference on Enterprise Information Systems, Proceedings(1)
Iberian Conference on Information Systems and Technologies, CISTI(1)
Journal of Database Marketing and Customer Strategy Management(1)
MCCSIS'08 - IADIS Multi Conference on Computer Science and Information Systems; Proceedings of Informatics 2008 and Data Mining 2008(1)
Proceedings - 2009 International Conference on Intelligent Engineering Systems, INES 2009(1)
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Funcionamiento de bibliotecas y archivos(2)
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scopus(5)
Customer insights from transactional database: Database marketing case
Conference ObjectAbstract: Marketing databases are currently one of the most important resources in any marketing departments.Palabras claves:Data Mining, Database marketing, knowledge, Marketing databasesAutores:Filipe Jorge Mota Pinto, Marques A.A., Santos M.F.Fuentes:scopusData mining as a new paradigm for business intelligence in database marketing projects
Conference ObjectAbstract: Information technologies provide not only the ability to collect and register in databases many kindPalabras claves:Business intelligence, Data Mining, Database marketing, Knowledge discovery from databasesAutores:Filipe Jorge Mota Pinto, Gago P., Santos M.F.Fuentes:scopusOntology-supported database marketing
ArticleAbstract: Database marketing (DBM) provides in -depth analysis of marketing databases. Knowledge discovery inPalabras claves:Database marketing, Knowledge base, Knowledge Extraction, Marketing databases, OntologiesAutores:Filipe Jorge Mota Pinto, Marques A.A., Santos M.F.Fuentes:scopusMarketing database knowledge extraction - Towards a domain ontology
Conference ObjectAbstract: Ontologies are currently the most prominent computer science research area under development. With tPalabras claves:Autores:Filipe Jorge Mota Pinto, Gago P., Santos M.F.Fuentes:scopusProcess mining: A framework proposal for pervasive business intelligence
Conference ObjectAbstract: In recent years, global growth slowed, the markets have matured and become more competitive. The impPalabras claves:Business intelligence, competitive advantage, Pervsive Business Intelligence, Process miningAutores:Filipe Jorge Mota Pinto, Maria Fernanda Augusto, Santos M.F., Silva C., Teresa GuardaFuentes:scopus