Liao Y.K.
14
Coauthors
6
Documentos
Volumen de publicaciones por año
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| Año de publicación | Num. Publicaciones |
|---|---|
| 2017 | 2 |
| 2019 | 2 |
| 2022 | 2 |
Publicaciones por áreas de conocimiento
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| Área de conocimiento | Num. Publicaciones |
|---|---|
| Innovación | 5 |
| Marketing | 3 |
| Red social | 1 |
Publicaciones por áreas temáticas
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| Área temática | Num. Publicaciones |
|---|---|
| Dirección general | 5 |
| Economía | 2 |
| Interacción social | 2 |
| Funcionamiento de bibliotecas y archivos | 2 |
| Comercio | 1 |
Principales fuentes de datos
| Origen | Num. Publicaciones |
|---|---|
| Scopus | 6 |
| Google Scholar | 6 |
| RRAAE | 0 |
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Coautores destacados por número de publicaciones
| Coautor | Num. Publicaciones |
|---|---|
| Adriana Andrea Amaya Rivas | 6 |
| Wu W.Y. | 3 |
| Ju T.L. | 1 |
| Tien D.H. | 1 |
| Chang S. | 1 |
| Vu M.Q. | 1 |
| Hung C.S. | 1 |
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Publicaciones del autor
Examining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites
ArticleAbstract: Social networking sites (SNSs) have assumed an increasingly central role in the passage of electroniPalabras claves:EWOM, Information adoption, Information cbkp_redibility, Information usefulness, purchase intention, social networking sitesAutores:Adriana Andrea Amaya Rivas, Liao Y.K., Tien D.H.Fuentes:googlescopusInfluential Factors for Team Reflexivity and New Product Development
ArticleAbstract: Despite the important influence of team reflexivity on new product development (NPD) success, a thorPalabras claves:existing knowledge, NPD success, procedural justice, task familiarity, team conflict, team reflexivityAutores:Adriana Andrea Amaya Rivas, Liao Y.K., Wu W.Y.Fuentes:googlescopusTHE EFFECTS of INNOVATION IMPLEMENTATION and SPEED to MARKET on the RELATIONSHIP between TEAM SENSE-MAKING, TRUST, and NPD SUCCESS
ArticleAbstract: New product development (NPD) has long been regarded as an important issue for the success of businePalabras claves:innovation implementation, NPD success, Sensemaking capability, speed to market, trustAutores:Adriana Andrea Amaya Rivas, Chang S., Liao Y.K.Fuentes:googlescopusThe mediation effects of team information processing on new product development success: revising the role of innovation orientation and team unlearning
ArticleAbstract: Purpose: Although previous studies noted the importance for organizations in establishing an innovatPalabras claves:Innovation orientation, NPD success, Team information processing, Team unlearningAutores:Adriana Andrea Amaya Rivas, Liao Y.K., Wu W.Y.Fuentes:googlescopusCognitive, experiential, and marketing factors mediate the effect of brand personality on brand equity
ArticleAbstract: Many researchers have investigated the effects of brand personality on brand equity; however, the anPalabras claves:Brand Equity, Brand personality, Branding strategies, Cognitive factors, Cosmetics industry, Experiential factors, Marketing factorsAutores:Adriana Andrea Amaya Rivas, Ju T.L., Liao Y.K., Wu W.Y.Fuentes:googlescopus