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Article(5)
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Asia Pacific Management Review(1)
International Journal of Innovation Management(1)
Project Management Journal(1)
Social Behavior and Personality(1)
Sustainability (Switzerland)(1)
Cognitive, experiential, and marketing factors mediate the effect of brand personality on brand equity
ArticleAbstract: Many researchers have investigated the effects of brand personality on brand equity; however, the anPalabras claves:Brand Equity, Brand personality, Branding strategies, Cognitive factors, Cosmetics industry, Experiential factors, Marketing factorsAutores:Adriana Andrea Amaya Rivas, Ju T.L., Liao Y.K., Wu W.Y.Fuentes:googlescopusExamining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites
ArticleAbstract: Social networking sites (SNSs) have assumed an increasingly central role in the passage of electroniPalabras claves:EWOM, Information adoption, Information cbkp_redibility, Information usefulness, purchase intention, social networking sitesAutores:Adriana Andrea Amaya Rivas, Liao Y.K., Tien D.H.Fuentes:googlescopusInfluential Factors for Team Reflexivity and New Product Development
ArticleAbstract: Despite the important influence of team reflexivity on new product development (NPD) success, a thorPalabras claves:existing knowledge, NPD success, procedural justice, task familiarity, team conflict, team reflexivityAutores:Adriana Andrea Amaya Rivas, Liao Y.K., Wu W.Y.Fuentes:googlescopusTHE EFFECTS of INNOVATION IMPLEMENTATION and SPEED to MARKET on the RELATIONSHIP between TEAM SENSE-MAKING, TRUST, and NPD SUCCESS
ArticleAbstract: New product development (NPD) has long been regarded as an important issue for the success of businePalabras claves:innovation implementation, NPD success, Sensemaking capability, speed to market, trustAutores:Adriana Andrea Amaya Rivas, Chang S., Liao Y.K.Fuentes:googlescopusToward a Comprehensive Model of Green Marketing and Innovative Green Adoption: Application of a Stimulus-Organism-Response Model
ArticleAbstract: An increasing number of people and organizations have become aware of global warming and environmentPalabras claves:Consumption value, Environmental attitude, Environmental self-identity, Green marketing, Innovative green adoption, Perceived social responsibilityAutores:Adriana Andrea Amaya Rivas, Hung C.S., Liao Y.K., Vu M.Q.Fuentes:googlescopus