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Examining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites
ArticleAbstract: Social networking sites (SNSs) have assumed an increasingly central role in the passage of electroniPalabras claves:EWOM, Information adoption, Information cbkp_redibility, Information usefulness, purchase intention, social networking sitesAutores:Adriana Andrea Amaya Rivas, Liao Y.K., Tien D.H.Fuentes:googlescopusTHE EFFECTS of INNOVATION IMPLEMENTATION and SPEED to MARKET on the RELATIONSHIP between TEAM SENSE-MAKING, TRUST, and NPD SUCCESS
ArticleAbstract: New product development (NPD) has long been regarded as an important issue for the success of businePalabras claves:innovation implementation, NPD success, Sensemaking capability, speed to market, trustAutores:Adriana Andrea Amaya Rivas, Chang S., Liao Y.K.Fuentes:googlescopus