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Influences of the zone of origin on the purchase of vegetables in IX Region of Chile

Abstract:

Considering the relevance of the vegetables consumption for consumers' health care, it was determined the frequency of consumption and weekly cost in vegetables, knowledge about its nutritious and production characteristics, and the importance of the zone of origin of the product in the purchase decision in Temuco, through a personal survey to 241 consumers. It was obtained that most of the people consume vegetables daily and spend between $4,000 and $7,000 Chilean pesos weeky, presenting a medium degree of knowledge about vegetables. By means of conjoint analysis it was determined that in the case of tomato, in general the variety was more important than the price and the zone of origin in the purchase decision. Consumers preferred the simple tomato variety produced in Angol and they privileged to pay low prices.