Selección de nuevos productos turísticos en Pinar del Río, Cuba

Abstract:

The introduction of new tourist products is one of the options of the Ministry of Tourism in Cuba (MINTUR) to increase the tourist sector development and to obtain more benefits for the country. This work applies Multicriteria Decision Making techniques to aid the Tourism Ministry Delegation in Pinar del Rio, Cuba, in the process of decision making to select a new tourist product in the area. This new product must be implemented so that its use, in a sustainable way, generates the income needed to implement some other proposed products. We will consider four new possible products for implementation, each of them being evaluated for several different criteria measuring sustainability, benefits and ecological aspects. Some of these criteria are in strong conflict, and this is the main reason to use a Multicriteria Decision Making tool to choose the most suitable alternative. The information and data used for this work was …

Año de publicación:

2007

Keywords:

Fuente:

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