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Used of web-mobile application and social media to improve gastronomic tourism: Origen's way - Mancomunidad Bosque Seco

Abstract:

The use of web, mobile and social media applications is becoming in different contexts, especially in tourism and gastronomy, as the interaction, generation and rescue of culinary knowledge are the basis for boosting a locality in the tourism context. The dry forest Commonwealth of the province of Loja with a vision of entrepreneurship and the application of ICTs has enhanced the rescue of the gastronomy of these localities by generating and improving the lifestyle of these communities. Today, Bosque Seco has become known locally, nationally and internationally as an alternative tourism where the rescue of ancestral traditions is the main attraction and easily accessible through the TICS.