CARRERA DE INGENIERÍA EN MERCADOTECNIA

Abstract:

Heladeria y Cafeteria DFranlu, is a business located in Ibarra city, province of Imbabura, the same that was born with the idea of producing natural and refreshing products. This micro company is characterized by using a minimum of chemical products in its raw material, for the preparation of their products, they are prepared with 100% natural fruit, which is why customers feel the quality, taste and freshness of the product. final.. The main purpose of this marketing plan is to position this microenterprise in the Ibarra population. In this city there are several companies dedicated to the same business, reason why, this goal should be met to keep Heladeria y Cafeteria DFranlu, present in the market before the difficulties and changes of it. In the situational diagnosis, it was tried to know the current state of the microenterprise, in the national, provincial and local scope. In order to have a consolidated base to continue the research, taking into account the main parameters that need to be known. Following this, the theoretical foundations were established, in order to sustain the research based on the criteria of the specialists in the area, the concepts, terms and variables that would be used in the development of the research.

Año de publicación:

2019

Keywords:

Fuente:

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