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QR Codes as a Strategy in Political Marketing 2.0
Abstract: QR codes as a strategy in political marketing 2.0 is becoming more noticeable its impact on digitalPalabras claves:ICT, MARKETING, Marketing strategies, Policy 2.0, QR codesAutores:Carla S. Castro-Altamirano, Carlos Mejía-Vayas, Leonardo Ballesteros-López, Sonia Armas-AriasFuentes:scopusVirtual Environments Web 2.0 as a Tool for the Development of the Reading Comprehension in the Basic Education Area
Conference ObjectAbstract: This research was carried out in order to analyze the use of virtual environments in the developmentPalabras claves:comprehensive reading, Education, EDUCATIONAL PROCESS, ICT, virtual environmentsAutores:HECTOR DANIEL MOROCHO LARA, María Cristina Páez Quinde, Mayra I. Barrera G, Sonia Armas-AriasFuentes:googlescopusWeb 2.0 Digital Marketing Tools in the Ecuadorian Tourism Sector Against of the COVID-19 Pandemic
Conference ObjectAbstract: The objective of this research was based on analyzing the behavior of the Ecuadorian tourist specifiPalabras claves:covid-19, digital marketing, ICT, Tourism, Tourism industryAutores:Leonardo Ballesteros-López, Santiago Peñaherrera-Zambrano, Sonia Armas-Arias, Sonia De Los Angeles López-PérezFuentes:scopusWeb 2.0 Education Tools as Support in Digital Marketing: Tungurahua Case Study
Conference ObjectAbstract: This research aims to assess the impact that information and communication technologies have as suppPalabras claves:covid-19, digital marketing, ICT, Tourism, Tourism promotionAutores:Angélica González-Sánchez, Johanna Gabriela Monge, Johanna Monge-Martínez, Ruth Infante-Paredes, Sonia Armas-AriasFuentes:googlescopusDigital Tourism 2.0 in the Diffusion of Guayaquil Culinary Anthropology
Conference ObjectAbstract: The objective of this research work is based on the development of a web 2.0 tool on digital tourismPalabras claves:Culinary anthropology, Digital tourism, Gastronomy, ICT, WebsitesAutores:Francisco Torres-Oñate, María Cristina Páez Quinde, Sonia Armas-Arias, Sonia De Los Angeles López-PérezFuentes:googlescopusM-Health as a Tool in the Cognitive Flexibility of the Elderly
Conference ObjectAbstract: This research is based on verifying the changes in cognitive function through the use of a mobile apPalabras claves:Cognitive flexibility, ICT, m-learning, Mental stimulation, mHealthAutores:Dorys Cumbe, Dorys Cumbe-Coraizaca, María Cristina Páez Quinde, Rommel Velastegui, Sonia Armas-AriasFuentes:googlescopus