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Augmented reality, smart codes and cloud computing for personalized interactive advertising on billboards
Conference ObjectAbstract: We present a system that enables m-commerce interactions with roadside billboards, featuring augmentPalabras claves:Autores:Blanco-FernÁndez Y., José Pazos-Arias, Martín López-Nores, Ramos-Cabrer M., Solla A.G.Fuentes:scopusBringing content awareness to web-based IDTV advertising
ArticleAbstract: In the new technological context of interactive digital (IDTV), traditional TV spots are expected toPalabras claves:Content awareness, interactive digital TV (IDTV), personalization, sponsored advertisingAutores:GarcÍa-Duque J., José Pazos-Arias, Ramos-Cabrer M., Redondo R.P.D., Solla A.G., Vilas F.Fuentes:scopusA TV-anytime metadata approach to TV program recommendation for groups
Conference ObjectAbstract: The advent of Digital TV and Personal Digital Recorders promise to change the way people watch TV. TPalabras claves:Multiple audience, recommender systems, TV-anytimeAutores:Blanco Y., José Pazos-Arias, López M., Ramos-Cabrer M., Solla A.G., Sotelo R., Tubío R.Fuentes:scopusA multi-agent open architecture for a TV recommender system: A case study using a bayesian strategy
Conference ObjectAbstract: In this paper we present a recommender system of personalized TV contents, called AVATAR1, for whichPalabras claves:Autores:Barragáns-Martínez B., Blanco-FernÁndez Y., José Pazos-Arias, Martín López-Nores, Ramos-Cabrer M., Solla A.G.Fuentes:scopusAVATAR: An advanced multi-agent recommender system of personalized TV contents by semantic reasoning
ArticleAbstract: In this paper a recommender system of personalized TV contents, named AVATAR1, is presented. We propPalabras claves:Autores:Barragáns-Martínez B., Blanco-FernÁndez Y., GarcÍa-Duque J., José Pazos-Arias, Martín López-Nores, Ramos-Cabrer M., Redondo R.P.D., Solla A.G., Vilas F.Fuentes:scopusAVATAR: An improved solution for personalized TV based on semantic inference
Conference ObjectAbstract: The search engines in Internet and the recommender systems in the Digital TV domain, pursue to lightPalabras claves:Autores:Blanco-FernÁndez Y., José Pazos-Arias, Martín López-Nores, Ramos-Cabrer M., Solla A.G.Fuentes:scopusExploiting MPEG-4 Capabilities for Personalized Advertising in Digital TV
Book PartAbstract: The object-oriented vision of multimedia contents enabled by MPEG-4 brings in an opportunity to revoPalabras claves:Digital TV advertising, I-spot, MiSPOT, personalizationAutores:Blanco-FernÁndez Y., José Pazos-Arias, Martín López-Nores, Ramos-Cabrer M., Solla A.G.Fuentes:scopusMiSPOT: Dynamic product placement for digital TV through MPEG-4 processing and semantic reasoning
ArticleAbstract: In an increasingly competitive market, stakeholders of the television industry strive to exploit allPalabras claves:Advertising, Interactive Digital TV, personalization, PRODUCT PLACEMENT, T-commerceAutores:Blanco-FernÁndez Y., GarcÍa-Duque J., José Pazos-Arias, Martín López-Nores, Martín-Vicente M.I., Ramos-Cabrer M., Solla A.G., Vilas F.Fuentes:scopusUser-generated contents and reasoning-based personalization: Ingbkp_redients for a novel model of mobile TV
ArticleAbstract: During the last years, we have witnessed the boom of the digital market due to the proliferation ofPalabras claves:Mobile TV, personalization, User-driven content generation, Web 2.0Autores:Blanco-FernÁndez Y., José Pazos-Arias, Martín López-Nores, Ramos-Cabrer M., Solla A.G.Fuentes:scopusSpontaneous interaction with audiovisual contents for personalized e-commerce over Digital TV
ArticleAbstract: The development of the Interactive Digital TV technologies has the potential to open new possibilitiPalabras claves:E-Commerce, Interactive Digital TV, personalization, Spontaneous advertisingAutores:Blanco-FernÁndez Y., GarcÍa-Duque J., José Pazos-Arias, Martín López-Nores, Ramos-Cabrer M., Redondo R.P.D., Rey-López M., Solla A.G., Vilas F.Fuentes:scopus