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Fair trade and commercial management: An analysis of the fair trade stores management in the city of Quito - Ecuador
ArticleAbstract: This article examines how stores that promote fair trade in the city of Quito are managed. It startsPalabras claves:Comercio justo, Commercial management, digital marketing, Fair Trade, Gestion Comercial, Information and communications technology (ICT), Marketing Digital, Tecnologías de información y comunicación (TICS)Autores:Alberto X. Oña-Serrano, Diego J. Donoso, Kléber H. Mejía, María J.Morales, Oswaldo Viteri-SalazarFuentes:scopusValidation for the ecuadorian context of the APO inventory created in Portugal
ArticleAbstract: The APO Inventory was developed in Portugal, to measure different forms of person-organization valuePalabras claves:Measurement, Organizational values recognition, Person-organization fit, Value conflictAutores:Jordão F., Kléber H. Mejía, Stalyn Mejía, Valentina Ramos Ramos, Xavier L. UndaFuentes:scopus